Black Friday 2026 sales are expected to reach $275.1 billion online, a 6.7% increase from the previous year. Retailers are preparing significant discounts, with early deals on mattresses, outdoor gear, and tech products. Target and PCMag are among the retailers offering early discounts, including a 56% off sale on NordPass. The trend has been published by The Mom Edit, PCMag, Yahoo, Forbes, and Mashable.